Comme Des Garcons Secrets

Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into One of the more influential style houses on this planet. Its world wide achievements wasn't designed as a result of common advertising or mainstream trends, but via a Daring philosophy: challenge the norm, break conventions, and Enable originality converse louder than level of popularity. This unconventional tactic grew to become the foundation for CDG’s worldwide enlargement.

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CDG attained Worldwide awareness by presenting clothing that rejected common Suggestions of magnificence. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the curiosity of world trend editors and potential buyers early within the eighties.

This world visibility strengthened the CDG Hoodie name and attracted loyal buyers from every corner of the entire world.

The 1995 "Snooze" selection consisted of striped pajamas "bearing prints of identification quantities and marks of military boot prints".[30] Contemporaneous media coverage juxtaposed photos of the gathering with illustrations or photos taken at Auschwitz focus camp, and the controversy obtained Worldwide coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The brand name's name was inspired by Françoise Hardy's 1962 song "Tous les garçons et les filles", particularly from the road "Comme les garçons et les filles de mon âge" ("such as girls and boys my age").

The 2006 autumn/Winter season assortment dealt with the concept of the persona,[fifteen] the other ways to present one's self to the world. Fusing personalized menswear with feminine features which include corsets and flower printed gown fabrics, Persona was One more collection that put together the feminine While using the masculine.

CDG designed a strong distribution system by inserting its items in best luxurious suppliers like Dover Street Sector, SSENSE, Farfetch, Barneys, and Global boutiques. This gave the brand use of elite consumers globally while preserving its creative integrity.

In 2017, the organization released a fresh fragrance, Concrete, and marked its start inside the US which has a supper curated via the artist and chef, Laila Gohar.

Just about every shop was built as an artistic House, improving CDG Hoodie's name for innovation and providing purchasers an immersive retail expertise.

While using the rise of internet shopping, CDG expanded its arrive at by providing collections by way of Formal and partnered e-commerce platforms. Social media and trend communities served unfold the model’s id, making pieces similar to the PLAY Heart tees and Converse Comme Des Garcons sneakers viral throughout the world.

The CDG x Converse Chuck Taylor turned Probably the most acknowledged sneaker collaborations on this planet, encouraging CDG reach worldwide mainstream visibility even though being legitimate to its edgy creative imagination.

Comme des Garçons’ runway shows in Paris are famous. Kawakubo’s theatrical displays, frequently more like artwork installations than style reveals gained all over the world media protection, reinforcing the manufacturer's standing for groundbreaking creative imagination.

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The company also provides a line of agendered fragrances, the vast majority of that happen to be unconventional on this planet of perfume and aligned With all the styles of its clothes.[6]

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